Liberty Pass event announced for PAL regions
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MCV Magazine has revealed information on an upcoming Pokémon Black and White Wi-fi event for Europe. The Liberty Pass will be distributed over the Nintendo Wi-Fi Connection from March 4, 2011 through April 22, 2011. This item will unlock the event to catch the Legendary Pokémon Victini, #000 in the Unova Pokédex. While it is likely this event will be accessible to other English regions, such as North America and Australia, upon the release of Pokémon Black and White in those locales, this is currently unconfirmed.
There will also be a series of retail events in the United Kingdom to help promote Black and White, similar to the tours in the United States and Canada. Retail outlets named as locations for the event are: Westfield in London, Silverburn Shopping Centre in South Glasgow, The Metrocentre in Newcastle, the Bullring in Birmingham and The Centre in Milton Keynes. Dates for the event are currently unknown.
Numerous other campaigns were announced, all of which can be viewed in the press release below.
Press release
OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN
OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN WILL COMMUNICATE THE MOST INNOVATIVE AND EXCITING CHANGES TO THIS LEGENDARY SERIES PRIOR TO ITS RELEASE ON 4TH MARCH.
TV
We'll feature 100 TVRs each week until the 20th March – including premium spots on Nickelodeon, CITV, Cartoon Network and Disney – to get younger players excited.
We'll also host a separate TV campaign targeted at both housewives and kids from 28th February to 20th March.
PRESS
Our press campaign is set to reach 310,000 boys and girls from 21st February to 14th March and a national press campaign starts on 28th February.
ONLINE
Pre-launch takeover on the Official Nintendo Magazine website and IGN, followed by a launch roadblock on YouTube.
PR
A dedicated review campaign is already in place.
SAMPLING
Our bespoke sampling tour will receive 50,000 trials during its 10 day rollout. We plan to deliver something for everyone through our split stand, offering a fun experience for newcomers and Pokémon fans alike.
TOUR DESTINATIONS
Westfi eld London Silverburn Shopping Centre, South Glasgow Metrocentre, Newcastle Bullring Birmingham The Centre Milton Keynes
TAKEOVER
Primetime viewers will be targeted with a 60 second execution in ITV family programmes. There will also be an online takeover covering YouTube and a launch takeover in The Sun.
POS
Integrated POS campaign planned to support retail partners and drive awareness.
GET THE MYTHICAL POKÉMON VICTINI!
ONLY FROM THE 4TH MARCH TO 22ND APRIL
Meet the Mythical Pokémon, Victini, with the Liberty Pass. Available for a limited time only! Pre-order to make sure you've got Pokémon Black Version or Pokémon White Version! The Liberty Pass will be distributed via Nintendo Wi-Fi Connection and at selected retailers.
