From Bulbanews, your community Pokémon newspaper.
Pokédex for iOS to be free to the first million downloaders from July 13-24
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In commemoration of the release of Pokédex Game Pokémania? on July 13, a sale has been announced for Pokédex 3D Pro. Pokédex 3D Pro will be reduced from ¥1500 to ¥1200, which is 20% off from its usual price. This discount will run from midnight July 13 until 9:59 am July 24, 2013.
Also in commemoration of its release, Pokédex for iOS will be free for the first million downloaders from July 13 until July 24, 2013. It usually costs ¥170. The add-on content packs will also be reduced from ¥500 to ¥350 during this period as well.