POKÉMON LAUNCHING NATIONAL MALL TOUR TO SUPPORT RELEASE OF POKÉMON BLACK VERSION AND POKÉMON WHITE VERSION VIDEO GAMES
Blockbuster Year For Pokémon Franchise Kicks Off With Opportunity For Fans To Play Highly Anticipated Video Game Titles
BELLEVUE, Wash. - January 11, 2011 - Pokémon Trainers get ready...the Pokémon Black Version and Pokémon White Version video games for the Nintendo DS™ family of systems are touring America! The Pokémon Company International announced today that one of the most anticipated video game releases of the year will be supported by a multi-city national mall tour starting February 5th - a month before the March 6th U.S. launch of the games. The 14-city tour will give fans an opportunity to discover all-new Pokémon while playing the brand-new adventure that has already taken Japan by storm. The mall tour will kick off a blockbuster year for the franchise with more activities, entertainment, and product releases on tap throughout 2011.
Each two-day stop along the Pokémon Black Version and White Version Tour will offer fans a truly immersive experience based on the new world found in the video games, with Pokémon taking over malls to celebrate the marquee releases. Video game demo areas will showcase Pokémon Black Version and Pokémon White Version, allowing fans to experience the games firsthand. Families can attend a free screening of the new Pokémon feature-length film, Pokémon-Zoroark: Master of Illusions, at theaters located at the mall tour stops. The tour also features Pokémon character meet and greets with brand-new starter Pokémon Snivy™, Tepig™ and Oshawott™, a mall-wide scavenger hunt, a special Celebi™ character distribution at GameStop stores; plus contests, prizes, and much more! A Pokémon Center store offering merchandise will also be on-site.
"The anticipation for Pokémon Black Version and Pokémon White Version has been palpable, and we are eager to introduce these fantastic new games to America," said J.C. Smith, The Pokémon Company International's director of Marketing. "We cannot wait to hit the road and give Pokémon fans an up-close and personal look at an all-new world of Pokémon in a fun, totally immersive environment."
The Pokémon Black Version and White Version Tour will run every weekend through March 20th in the following cities:
February 5th and 6th:
- Seattle, WA (Westfield Southcenter, Seattle, WA)
- Cleveland, OH (Westfield SouthPark, Strongsville, OH)
February 12th and 13th:
- San Jose, CA (Westfield Oakridge, San Jose, CA)
- Memphis, TN (Wolfchase Galleria, Memphis, TN)
February 19th and 20th:
- Los Angeles, CA (Westfield Santa Anita, Arcadia, CA)
- Indianapolis, IN (Castleton Square, Indianapolis, IN)
February 26th and 27th:
- Denver, CO (Town Center at Aurora, Aurora, CO)
- Philadelphia, PA (Franklin Mills, Philadelphia, PA)
March 5th and 6th:
- Minneapolis, MN (Mall of America®, Bloomington, MN)
- New York, NY (Westfield Garden State Plaza, Paramus, NJ)
- Friday and Saturday, March 4th and 5th
March 12th and 13th:
- Dallas, TX (Grapevine Mills, Grapevine, TX)
- Atlanta, GA (Discover Mills, Lawrenceville, GA)
March 19th and 20th:
- Phoenix, AZ (Arizona Mills, Tempe, AZ)
- Jacksonville, FL (Orange Park Mall, Orange Park, FL)
The mall tour kicks off a historic year for the Pokémon franchise that will introduce an all-new trading card game expansion, feature-length film, animated series, and merchandise. The multi-pronged rollout will thrust the Pokémon brand into the spotlight across its many entertainment offerings.
For more information about Pokémon please visit www.Pokemon.com.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.