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Events for Pokémon Day 2018 Announced

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  • Tuesday, February 27, 2018

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Pokémon Day 2018 Logo

Fans of the Pokémon world can expect much for the 20128 Pokémon Day, New Snapchat Lenses, and More, have been revealed for the Annual Celebration of all Things Pokémon on Feb. 27

BELLEVUE, WA—Feb. 26, 2018—Pokémon Day, returns in 2018 on Feb. 27 with a number of new arrivals. Fans can now join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon, Bulbasaur, Charmander, and Squirtle. The following are highlights of happenings this Pokémon Day from The Pokémon Company International.


New Snapchat Lenses Starting today and for a limited time, three new Snapchat Lenses featuring the first partner Pokémon from the Kanto region will start to roll out around the world, beginning with Bulbasaur. Charmander will arrive later, followed by Squirtle.

Pokémon Center Last year on Pokémon Day, the Pokémon Center revealed Pokémon Gallery Figures—an exclusive line of premium display-ready figures. This year they will be releasing a brand new line of Larger scale figurines. Charizard is featured as the first-ever to be featured in the line of XD figurines, with the popular Fire-type Pokémon unleashing its Blast Burn move.

This is also the year of Legendary Pokémon, and on Pokémon Day, the Pokémon Center is joining in on the celebration by featuring first of their kind Legendary Pokémon Pins. Starting today, fans can order new Dialga and Palkia pins, with a set of pins being released each month through Nov.(while supplies last). For information about these products, which can be shipped to US addresses, visit PokemonCenter.com.

Animation Beginning today, the latest animated Pokémon film, Pokémon the Movie: I Choose You!, will be available on Pokémon TV for the first time. The popular movie will be available to view on the app, available for iOS and Android, and on Pokemon.com/TV for a week.

Pokémon GO When out playing the game, Pokemon Games Trainers will be able to catch a special Pikachu wearing a festive striped purple hat. This Pikachu will know the move Present and will give players triple Stardust when caught. This event will last through Feb. 28 at 1 p.m. PST.

Social Media In addition to the Snapchat festivities, fans can join in non the celebration by using the hashtag #PokemonDay. Fans might have their posts featured on the official Pokémon Day hub at www.Pokemon.com/PokemonDay, where more information about the day’s events can be found.