Difference between revisions of "Liberty Pass event announced for PAL regions"

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m (moved Liberty Pass event announced for North America and PAL regions to Liberty Pass event announced for PAL regions: Event hasn't yet been confirmed as accessible outside Europe)
 
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sourcelink=http://pokemonworld.co.uk/viewtopic.php?f=78&t=5265&p=69348#p69348 |
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tagline=Wi-Fi and Retail Events Anounced |
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tagline=Distribution to begin March 4 |
blurb= }}
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blurb=MCV Magazine has revealed information on an upcoming Pokémon Black and White Wi-Fi event for Europe. A Liberty Pass distribution will take place over Nintendo Wi-Fi Connection from March 4, 2011 through April 22, 2011. This event will unlock the event to catch the Legendary Pokémon Victini, #000 in the Unova Pokédex. }}
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[http://content.yudu.com/A1qpx0/MCV210012011/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.mcvuk.com%2Fdigital-edition MVC Magazine] has announced that to celebrate the launch of {{bp|Pokémon Black and White Versions}} in the United Kingdom, the Victory Pokémon {{bp|Victini}} will be available through the '''Liberty Pass''' (Previously known as the {{bp|Libery Ticket}}) which will be available over {{bp|Nintendo Wi-Fi Connection}} from '''4th March 2011 until 22nd April 2011'''. There will also be a series of retail events in the United Kingdom to help promote Black and White; although it is as-of-yet unknown which Pokémon, if any, will be distributed.
+
MCV Magazine has revealed information on an upcoming {{bp|Pokémon Black and White Versions|Pokémon Black and White}} Wi-fi event for Europe.  The Liberty Pass will be distributed over the {{bp|Nintendo Wi-Fi Connection}} from March 4, 2011 through April 22, 2011. This item will unlock the event to catch the Legendary Pokémon {{bp|Victini}}, #000 in the Unova Pokédex.  While it is likely this event will be accessible to other English regions, such as North America and Australia, upon the release of Pokémon Black and White in those locales, this is currently unconfirmed.
  
Retail outlets named as locations for the event are:
+
There will also be a series of retail events in the United Kingdom to help promote Black and White, similar to the tours in the United States and Canada. Retail outlets named as locations for the event are:
Westfield in London, Silverburn Shopping Centre in South Glasgow, The Metrocentre in Newcastle, the Bullring in Birmingham and The Centre in Milton Keynes. Dates are currently unknown.
+
Westfield in London, Silverburn Shopping Centre in South Glasgow, The Metrocentre in Newcastle, the Bullring in Birmingham and The Centre in Milton Keynes. Dates for the event are currently unknown.
  
Also announced, is a campaign involving DisneyXD, YouTube and the British newspaper "The Sun" which will begin in February.
+
Numerous other campaigns were announced, all of which can be viewed in the press release below.
  
==External Links==
+
== Press release ==
[http://content.yudu.com/A1qpx0/MCV210012011/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.mcvuk.com%2Fdigital-edition Announcement in MVC Magazine]
+
<big><big>OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN</big></big>
 +
 
 +
<big>OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN WILL COMMUNICATE THE MOST INNOVATIVE
 +
AND EXCITING CHANGES TO THIS LEGENDARY SERIES PRIOR TO ITS RELEASE ON 4TH MARCH.</big>
 +
 
 +
===TV===
 +
We'll feature 100 TVRs each week until the 20th March – including premium spots on Nickelodeon, CITV, Cartoon Network and Disney – to get younger players excited.
 +
 
 +
We'll also host a separate TV campaign targeted at both housewives and kids from 28th February to 20th March.
 +
 
 +
===PRESS===
 +
Our press campaign is set to reach 310,000 boys and
 +
girls from 21st February to 14th March and a national
 +
press campaign starts on 28th February.
 +
 
 +
===ONLINE===
 +
Pre-launch takeover on the Official Nintendo Magazine
 +
website and IGN, followed by a launch roadblock
 +
on YouTube.
 +
 
 +
===PR===
 +
A dedicated review campaign is already in place.
 +
 
 +
===SAMPLING===
 +
Our bespoke sampling tour will receive 50,000 trials
 +
during its 10 day rollout. We plan to deliver something
 +
for everyone through our split stand, offering a fun
 +
experience for newcomers and Pokémon fans alike.
 +
 
 +
===TOUR DESTINATIONS===
 +
Westfi eld London
 +
Silverburn Shopping Centre, South Glasgow
 +
Metrocentre, Newcastle
 +
Bullring Birmingham
 +
The Centre Milton Keynes
 +
 
 +
===TAKEOVER===
 +
Primetime viewers will be targeted with a 60 second
 +
execution in ITV family programmes. There will also
 +
be an online takeover covering YouTube and a launch
 +
takeover in The Sun.
 +
 
 +
===POS===
 +
Integrated POS campaign planned to support retail partners and drive awareness.
 +
 
 +
===GET THE MYTHICAL POKÉMON VICTINI!===
 +
<big>ONLY FROM THE 4TH MARCH TO 22ND APRIL</big>
 +
 
 +
Meet the Mythical Pokémon, Victini, with the Liberty Pass. Available for a limited time only! Pre-order to make sure you've got Pokémon Black Version or Pokémon White Version! The Liberty Pass will be distributed via Nintendo Wi-Fi Connection and at selected retailers.
 +
 
 +
== External information ==
 +
* [http://content.yudu.com/A1qpx0/MCV210012011/ MCV Magazine]

Latest revision as of 15:43, 25 January 2011

Distribution to begin March 4
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  • Monday, January 24, 2011

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MCV Magazine has revealed information on an upcoming Pokémon Black and White Wi-fi event for Europe. The Liberty Pass will be distributed over the Nintendo Wi-Fi Connection from March 4, 2011 through April 22, 2011. This item will unlock the event to catch the Legendary Pokémon Victini, #000 in the Unova Pokédex. While it is likely this event will be accessible to other English regions, such as North America and Australia, upon the release of Pokémon Black and White in those locales, this is currently unconfirmed.

There will also be a series of retail events in the United Kingdom to help promote Black and White, similar to the tours in the United States and Canada. Retail outlets named as locations for the event are: Westfield in London, Silverburn Shopping Centre in South Glasgow, The Metrocentre in Newcastle, the Bullring in Birmingham and The Centre in Milton Keynes. Dates for the event are currently unknown.

Numerous other campaigns were announced, all of which can be viewed in the press release below.

Press release

OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN

OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN WILL COMMUNICATE THE MOST INNOVATIVE AND EXCITING CHANGES TO THIS LEGENDARY SERIES PRIOR TO ITS RELEASE ON 4TH MARCH.

TV

We'll feature 100 TVRs each week until the 20th March – including premium spots on Nickelodeon, CITV, Cartoon Network and Disney – to get younger players excited.

We'll also host a separate TV campaign targeted at both housewives and kids from 28th February to 20th March.

PRESS

Our press campaign is set to reach 310,000 boys and girls from 21st February to 14th March and a national press campaign starts on 28th February.

ONLINE

Pre-launch takeover on the Official Nintendo Magazine website and IGN, followed by a launch roadblock on YouTube.

PR

A dedicated review campaign is already in place.

SAMPLING

Our bespoke sampling tour will receive 50,000 trials during its 10 day rollout. We plan to deliver something for everyone through our split stand, offering a fun experience for newcomers and Pokémon fans alike.

TOUR DESTINATIONS

Westfi eld London Silverburn Shopping Centre, South Glasgow Metrocentre, Newcastle Bullring Birmingham The Centre Milton Keynes

TAKEOVER

Primetime viewers will be targeted with a 60 second execution in ITV family programmes. There will also be an online takeover covering YouTube and a launch takeover in The Sun.

POS

Integrated POS campaign planned to support retail partners and drive awareness.

GET THE MYTHICAL POKÉMON VICTINI!

ONLY FROM THE 4TH MARCH TO 22ND APRIL

Meet the Mythical Pokémon, Victini, with the Liberty Pass. Available for a limited time only! Pre-order to make sure you've got Pokémon Black Version or Pokémon White Version! The Liberty Pass will be distributed via Nintendo Wi-Fi Connection and at selected retailers.

External information