The Official Nintendo Magazine UK has revealed that the English names of several concepts relating to the Battle Subway. Firstly, the Battle Subway keeps its name. Meanwhile, the Trainer class Subway Master is now Subway Boss, Nobori is now Ingo, and Kudari is now Emmet. However, it also incorrectly labeled the Poké Transfer as keeping its Japanese name, PokéShifter.
The official Pokémon Black and White website updated shortly afterward to correct the aforementioned mistake and give the names in other languages. It also revealed that the localization of the Shift Factory is Poké Transfer Lab.