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Customers to be able to make their own Pikachu at Build-a-Bear Workshop

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To be available in North America, Europe, Australia
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  • Wednesday, October 21, 2015

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Build-a-Bear Workshop logo

Starting in early 2016, customers will be able to make their own Pikachu and Build-a-Bear Workshops in the United States, Canada, Europe and Australia, as well as online.

In-store, customers can customize their Pikachu to their liking, such as with a Poké Ball hoodie. If purchasing online, it will include a sound chip, a Poké Ball hoodie, and a Charizard costume.

Additionally, all customers who purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card. No further details are known about the card at this time.

Press release

The Pokémon Company International announced today it has partnered with Build-A-Bear Workshop, the interactive destination where guests can create personalized furry friends, to release an exclusive stuffed Pikachu in early 2016. For the first time, fans will be able to engage with this iconic Pokémon in Build-A-Bear Workshop’s signature experience.

Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia and online at www.BuildABear.com. All fans who purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card as a gift with purchase. In addition to the unique interactive store experience, guests can customize their Pikachu with a Poké Ball hoodie. If fans choose to purchase their pre-stuffed Pikachu online, it will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, director of Licensing at The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

With more than 275 million Pokémon video games sold to date, 21.5 billion Pokémon Trading Card Game cards shipped globally, and more than 800 episodes in its animation library, the Pokémon brand is stronger than ever. With a newly expanded licensing team, The Pokémon Company International has been reaching audiences beyond its traditional demographics by collaborating with new partners, introducing new product lines and strengthening its fashion and home, toy and game, and clothing and apparel lines.

  -- The Pokémon Company International