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Tomy strikes deal to release expansive line
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Black and White plush dolls
Toy News Online has recently announced that Tomy, an expansive Global toy company, has struck a deal with The Pokémon Company to release a new line of plush toys this September.
The plush collection will be released as a combination of eight-inch plush toys and large sized. The characters the plush dolls will be modeled after are the Black and White starters as well as the Pokémon mascot Pikachu. Interactive talking plush toys are also expected to be released starting with interactive Pikachu in Fall 2011 followed by interactive black and White starters in early 2012. Four additional Pokémon are expected to be added to the collection and released in January 2012.
Paul Fogarty, the European sales and marketing director at Tomy commented:
|“ Pokémon is a truly evergreen brand with staying power and we are very excited to be involved in such a remarkable year for the Pokémon franchise.
Tomy's reputation as a trusted brand among parents of young children puts us in an excellent position to successfully launch and sustain the plush range, which has the potential to grow and develop along with the Pokémon brand. ”
The Tomy Company is an expansive company that has many global branches. It has manufactured various Nintendo products in the past including PokéScreen cleaners and MarioKarts.