Burger King to pair promo cards with kids' meals
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Pokémon USA announces marketing partnership
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Pokémon USA and Burger King announced today that participating Burger King restaurants worldwide will offer one of 12 promotional Pokémon Trading Card Game cards and accessories with each kids' meal sold July 7 through Aug. 3 in the United States and in the late summer and fall internationally.
According to a Pokémon USA press release, the promotion will be tied with a marketing campaign that will utilize television advertising, a mini-Web site and in-store advertising. The promotion's Web site, www.bk.com/pokemon, is not yet available.
