From Bulbanews, your community Pokémon newspaper.
New color choice available September 9
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The Flare Red Nintendo 3DS
As part of Nintendo's continued efforts to regain momentum on the Nintendo 3DS, a new color will be released on September 9—Flare Red.
This color had been shown in prerelease material for the Nintendo 3DS, but was not released with the console; it was only released in Japan in July. This color of 3DS will be available alongside the currently existing colors Cosmo Black and Aqua Blue, and there will be no extra cost for this color. Although this new console color is being released on the same day as the Nintendo 3DS game Star Fox 64 3D, there are no plans to bundle the two.