From Bulbanews, your community Pokémon newspaper.
Mega Stone serial codes to be sent in a Pokémon Trainer Club newsletter
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The Pokémon Global Link website has announced two separate events distributing Heracross, Pinsir and their Mega Stones for players in all countries in the Americas except the United States, Belize, and the British Virgin Islands. A list of included countries is available here.
Running concurrently with the Heracross and Pinsir event in the US, there will be a Mystery Gift distribution via Wi-Fi Connection giving Heracross to players of Pokémon X and Pinsir to players of Pokémon Y from August 13 to September 17 and these Pokémon will have no held items. The players from the stated countries will be then sent serial codes by a Pokémon Trainer Club newsletter in September that can be used to receive a Heracronite in Pokémon X or a Pinsirite in Pokémon Y. In order to receive the newsletter, the members must have opted in for it in the preferences.