From Bulbanews, your community Pokémon newspaper.
Distribution begins on July 15th
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Promotional poster (see bottom)
As seen on a promotional poster for the current McDonald's-sponsored Wi-Fi event, an in-game representation of Satoshi's Pikachu will be distributed via Nintendo Wi-Fi Connection and at participating McDonald's locations starting July 15th. Other details on this event are currently unknown.
The event is available for Japanese games only.